Since their schooldays at Hong Kong's King George the Vth School, Anders Nelsson and Rhoda Madar have been organizers.

"We were both involved in organizing school events," says Rhoda, ...adding that of course she was just starting at the school when Anders was leaving!

Both have remained in the entertainment and hospitality industries with Nelsson having both been an artist himself as well as promoting concerts by superstars such as Elton John, Bob Dylan and Kenny G, and Madar has managed clubs and restaurants in Hong Kong, London, Honolulu and San Francisco as well as worked with some leading hotels, including Hong Kong's famous Peninsula and Hyatt Regency.

Their paths have often crossed in the intervening decades and in 2001 they decided to set up a 'boutique' PR agency and production company to handle requests from their respective networks of friends and clients.

anders nelsson PR started life with two key clients, the Knutsford Terrace Association and the new A.S. Watson Limited's music and video retail environment 'eNjoyStation'.

Since then Knutsford Terrace has become one of the most popular dining and entertainment neighbourhoods in Hong Kong and there are now over 30 eNjoyStations in Hong Kong and China.

A year later Nelsson's native country called upon anPR to promote Sweden with an exposition called it'Sweden, which took place in December, 2002.

Other high-profile events such as the media launch of a new Robbie Williams album, an SAS sponsored HK-TVB travel series about Sweden, and the opening of a new IKEA store have given anPR a solid reputation for delivering first-class events.

SAS Pris
HK-TVB brought a little bit of Sweden to Hong Kong

Robbie Williams promo
Robbie Williams' new album was launched in Knutsford Terrace

IKEA log sawing
Others cut ribbons, IKEA saws logs!